Sample: Case Study

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Services Provided: Brand Development, Social Media, Influencer Partnerships, Paid Advertising 

Background: Our digital marketing agency recently worked with Fitness Everywhere, a new name in fitness, motivated to bring the best gym facilities and workout classes to major cities all over. They hoped to ensure a strong market presence, draw early memberships, and create a core community of fitness enthusiasts. The primary challenge was finding an entry into a market that was oversaturated with established competitors. Fitness Everywhere required a distinctive initial launch to stand out in the saturated market of its competitors. Five concepts from the group showed potential to create genuine brand loyalty.

• Brand Development: Developed an inclusive brand that appealed to a broad consumer base. Designed an infectious tagline "Stay Fit. Everywhere" to appeal to people who work anywhere with their busy schedules.
• Social Media Campaign: Accounts created for all major channels (Instagram, Facebook, Twitter), pre-launch teaser campaign. Posted top-quality images and inspirational words that echoed fitness intentions of the people.
• Influencer Partnerships: Sit-down lunch with local and national fitness influencers representing like-minded brand ideals. Ad hoc community events and influencer-led workout sessions to increase stickiness and brand awareness.
• Geo-targeted Advertising: Initiated local advertising campaign in locations near the new centers. Created search and social media ads displayed through Google Ads and social media channels to target health and fitness consumers based on their interests and behaviors.
• Launch Event: Hosted grand openings at each location with free classes, health workshops, meet-and-greets with influencers. Given attendees an opportunity to sign up to offer exclusive membership discounts.

• Brand Awareness: Over 100k followers on Instagram in three months.
• Engagement Rates: Exceeding industry averages with an average engagement rate of 4.5% across social platforms.
• Members Sign Up: 1,000+ memberships in the first month post-launch.
• Profit made from the paid advertising spend: Generating an 8:1 ROI on ad spend.
• Event Success: Launched at each location with 500+ attendees with a 50% conversion rate on new memberships.

Fitness Everywhere went to market via a very successful campaign made up of a mixture of digital efforts. This resulted in not only exceeding their original goals but also creating a foundation that the fitness center can use to grow the brand and engage with the community in the future.